Selling A Home in Santa Fe

The real estate market in Santa Fe is unique in that, while there is a nation-wide housing slump, sales of high-end homes here are actually increasing. In the $500,000 to $1,000,000 price range, sales of residential properties in the period 2006 through the first half of 2007 increased 8.1% over the year 2005. In the $1,000,000 to $2,000,000 price range, the increase in sales during the same period was 25.5% (MLS data).

The first, and one of the most important steps in selling your home, is to determine the asking price. Set the price too high and the house will not sell, too low and you give up a part of your profit. Ann does a thorough analysis of the market (a Comparative Market Analysis), specific to the neighborhood, and will work with the seller to determine goals and develop a selling strategy.

Ann's business experience has taught her that an aggressive marketing campaign pays good dividends. She will create a page on her web site with photographs, a fact sheet and a virtual tour, and will enter this page on the nation-wide National Association of Realtors web site.

As for print advertising, she will create a full color brochure, place ads in the daily Santa Fe New Mexican newspaper (circulation of 30,000) and in the monthly Real Estate Guide (circulation of 36,000).

Your property will be listed in the Santa Fe Association of Realtor's Multiple Listing Service and Ann will stage a realtor's open house so that realtors may preview the home. Her sign will be posted on your property (nationwide, 20% of sales are generated by "For Sale" signs).

Ann will show the property by appointment and will provide a lock box so that other qualified agents can also show the house. She will hold open house on special occasions, such as holidays and events that attract the public.

Ann is a strong negotiator and represents the seller during the offer and counter-offer dance. During her career she has done $100,000,000 in residential real estate sales. She follows through on due diligence involving inspections, survey and title reports, and helps to resolve any difficulties. She works closely with the title company and stays with her client throughout the whole transaction to a successful closing.